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About us

Le Bel Aujourd'hui was founded in the late nineties in St. Georges Les Bains in the Ardeche. The company's name was inspired by the first verse of a sonnet by the poet Mallarmé.

Today we are based in Beauchastel, where we develop, produce en distribute, in an artisanal way, home fragrances and natural cosmetics.

The perfumes are based on flowers and fruits that grow and blossom here, at the doorstep of Provence: peaches, figs, apricots, cherries, plums, broom, mimosa, jasmine, brier, and not to mention blueberries, lavender, black currant, verbena, mint and many others.

By using these perfumes, the owners have captured their childhood memories in unique products that are made with organic raw materials such as grain alcohol, natural wax and local sheep wool.

The company is located near the old village of Beauchastel, one of the prettiest villages in the Ardèche, in the Eyrieux valley.
In this part of the department you will also find former silk and wool mills, which have served as inspiration for the original packaging of our products, made of cotton, silk, tarlatan and manufactured by our employees.
Le Bel Aujourd'hui
6A Allée des Pins
Z.A. L’ile Blaud
07800 Beauchastel
Telephone: +33 (0)4 75 85 64 80
Fax : +33 (0)4 75 62 41 73